Marketingimplementierung In Non-Profit-Kulturbetrieben (German Edition)

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By Susanne Ackermann | DMCA

Inhaltsangabe:Einleitung: Seitdem in den 70er Jahren eine Übertragung und Anwendung des Marketing-Gedankens auch auf nicht-kommerzielle Bereiche (non-profit-marketing) begann, ist das Interesse der Manager öffentlicher und privater Non-Profit-Organisationen am Marketing stark angestiegen; so auch im Kulturbereich. Im Blickpunkt des Interesses dieser Arbeit steht die Übertragung des Marketing-Konze...

Paperback: 102 pages
Publisher: diplom.de (July 10, 2000)
Language: German
ISBN-10: 3838624807
ISBN-13: 978-3838624808
Product Dimensions: 5.8 x 0.2 x 8.3 inches
Format: PDF ePub TXT book


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This is a short book, so if you are looking for an extensive work on habit forming and happiness, you will have to look elsewhere. This is a companion piece to Dr. Psychologically, it shrank America. An enlightening read. Love using this book to teach with. I like the way the characters moved from Driftless to Jewelweed, and the way the author introduced new characters.
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